Not getting responses to your outbound messages? It’s no wonder. The average office worker sends and receives 391 emails per day. At any given moment, 39 percent have more than 100 unread emails in their inbox and 20 percent have a whopping 1000+.
As the quote widely (mis)attributed to Albert Einstein goes, “The definition of insanity is doing the same thing over and over again and expecting a different result.” The truth is, you’ll never make progress on your quota with the same tired old tactics. The results of sending traditional emails are dwindling, but video prospecting is quickly becoming one of the most powerful tools in the sales rep arsenal.
Here are five ways video will help you take your prospecting to the next level. And best of all, you’ll stop getting ghosted by prospects.
1. Improve your open and click-through rates
If you’ve ever carefully examined and shaken all your birthday presents as a kid to decide which to open first, then you’ll understand firsthand the value of an enticing wrapper. The same thing goes for sales emails—your prospects will be more likely to open an email that looks exciting.
Research shows that including a video in your email message can boost open rates by 19 percent and click-through rates by 65 percent. Imagine if someone recorded a personalized video message especially for you—wouldn’t you want to watch it? Even if you’re unsure you’re interested in the solution being offered, there’s a good chance you’ll click “play” just out of sheer curiosity.
Bonus tip: Include the word “video” in your subject line—this can increase your open rate by 6 percent.
2. Humanize your sales outreach
Video is the ideal sales prospecting tool because it prevents your outreach from looking like it came from a faceless corporation. Rather, it allows your unique personality to shine through and lets your prospects put a face to a name.
In the age of automation, customers have become wise to generic templated emails. Like unwanted, interruptive ads, they learn to ignore these emails—they instinctively know they’re low value. But by including a personalized video, you can cut through that noise and prove you’ve created something thoughtful and interesting just for them. The likelihood they’ll want to start a conversation with you will shoot up exponentially.
3. Save time
Not all of us are natural writers, so crafting a perfectly written email can be extremely time- consuming. But many of us in sales have “the gift of the gab,” which makes it much quicker to just talk on camera. Recording a video of yourself only takes a minute or two.
With a professional video tool like EasyMovie, recording is simple and quick—just open the app and follow the prompts in a premade template to create your video in minutes. You can record professional, branded videos in 5-10 minutes—no fancy software or editing experience required.
4. Give your prospects what they want
Among a stack of emails (and amid the never-ending quest for inbox zero), receiving a fun and light-hearted video is a breath of fresh air. Not only is it more enjoyable to watch, it’s also more effective at delivering key messages. In fact, 72 percent of consumers prefer watching videos over reading text to learn about products or services
Consumers feel it’s a quicker, lower effort way to learn the value of a product than sifting through a densely written asset. So why not give the people what they want?
5. Make yourself more memorable
Studies show that absorbing information through multiple senses (for instance, sound and image), makes it easier to remember. So by providing a video—a multisensory experience—your key messages are more likely to resonate and be remembered by prospects.
Not all of your prospects will have the same learning styles, so using video is more likely to keep all of your prospects happy, whether visual or auditory learners.
Lights, camera, quota
Now that you understand the benefits of video sales prospecting, all that’s left to do is hit “record” and give it a try! It may seem intimidating at first, but you’ll get comfortable in front of the camera with a bit of practice. And once you see how much less you’ll get ghosted and how much easier it becomes to hit your quota, you’ll never look back.