1 min read
Nov 12, 2021 10:36:49 AM
It increases click-through rates by 65%
It boosts open rates by nearly 19%
It lessens unsubscribes by 26%
Not using video email for sales, it's nothing but text
Not standing out among competitors, it's all the same
They draw attention faster
They attract and engage prospects for longer than text would
They improves Google search ranking too! Better relate your site to a topic
They inform and clarify for the prospects: What are the next steps?
The average employee spends over 13 hours a week focusing specifically on their emails
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
Personalized Outreach Video - client retention rate for personalized videos is 35% more than for non-personalized ones
Meeting recaps - Send the talking points in advance or summarize agreements after a heavy meeting in a snackable friendly video instead
Videos having less than 60 seconds of playtime have the highest retention rate.
The retention rate of a 1-minute explainer video is nearly 77%.
The video length, if increased to 2 minutes would drop the average retention rate by 57%.
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