How it works: Video in sales emails (Infographic)

Why considering Video in Sales Emails ? 

It increases click-through rates by 65%

• It boosts open rates by nearly 19%

• It lessens unsubscribes by 26%

Why sales emails don't get responses?

Not using video email for sales, it's nothing but text

• Monotonous mails make the recipients runaway
  
  

• Not standing out among competitors, it's all the same

How sales videos make you stand out?

• They draw attention faster

• They attract and engage prospects for longer than text would

• They improves Google search ranking too! Better relate your site to a topic

• They inform and clarify for the prospects: What are the next steps?

It's proven: Video in emails accelerate your sales cycle

• The average employee spends over 13 hours a week focusing specifically on their emails

• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text

What type of video you can use for faster sales conversions

• Personalized Outreach Video - client retention rate for personalized videos is 35% more than for non-personalized ones

• Meeting recaps - Send the talking points in advance or summarize agreements after a heavy meeting in a snackable friendly video instead

Timing is everything

• Videos having less than 60 seconds of playtime have the highest retention rate.

• The retention rate of a 1-minute explainer video is nearly 77%. 

• The video length, if increased to 2 minutes would drop the average retention rate by 57%.

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