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How it works: Video in sales emails (Infographic)

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Why considering Video in Sales Emails ? 

It increases click-through rates by 65%

  • It boosts open rates by nearly 19%

  • It lessens unsubscribes by 26%

Why sales emails don't get responses?

Not using video email for sales, it's nothing but text

  • Monotonous mails make the recipients runaway

  • Not standing out among competitors, it's all the same

How sales videos make you stand out?
  • They draw attention faster

  • They attract and engage prospects for longer than text would

  • They improves Google search ranking too! Better relate your site to a topic

  • They inform and clarify for the prospects: What are the next steps?

It's proven: Video in emails accelerate your sales cycle
Personalized emails used for outreach have response rates from 5 to 9%
  • The average employee spends over 13 hours a week focusing specifically on their emails

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text

What type of video you can use for faster sales conversions
  • Personalized Outreach Video - client retention rate for personalized videos is 35% more than for non-personalized ones

  • Meeting recaps - Send the talking points in advance or summarize agreements after a heavy meeting in a snackable friendly video instead

Timing is everything
  • Videos having less than 60 seconds of playtime have the highest retention rate.

  • The retention rate of a 1-minute explainer video is nearly 77%. 

  • The video length, if increased to 2 minutes would drop the average retention rate by 57%.


Video Sales Email

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