They aren’t going to remember every detail of your quarterly report, each data point you promote, or every sentence from your email.
Stories, however, are what resonates with people. That’s what they connect with on an emotional level, what moves them to action, and what they remember.
Not only that, people connect with someone over video way more than they would with an email or text message. In fact, studies show that only 30% of information transmitted is verbal or written – the rest is understood through facial expressions, body language, and other visual cues.
So when you combine the two, it’s not hard to see why video storytelling is so powerful, especially when your employees are working remotely. The speaker has to convey a concise impactful message and the audience absorbs it much more efficiently. Plus, you have a higher chance of people watching your video than reading your email.
While a video is quicker and easier to create than drafting an email, it’s also more demanding of the sender because it requires you to be more concise and captivating in a way that’s not going to bore your audience. That’s a good thing!
Structured Video Storytelling is Now More Important Than Ever
Most of your employees are probably working from home, and it’s becoming more and more clear that this is a trend that’s going to continue to grow.
This means fewer face-to-face interactions, water cooler conversations, team lunch, and company outings in which relationships are built. This is especially true for new hires who don’t even have the benefit of previously-established relationships and only know their coworkers through their computer screens.
So, it’s more critical than ever to connect with other individuals in their full human dimensions including body and voice to keep the sense of belonging to a real human organization. This will give them a three things:
A sense of individual and collective success
A sense of values
A sense of having a clear vision and strategy
A well-built and clearly-defined video storytelling strategy can make up for the lack of face-to-face interactions. The numbers are clear: organizations that embrace video knowledge sharing and employee-generated content have higher retention rates and better employee performance.