Before You Shift Your Organizational Culture, You Have to Do This

Kristi Gaudioso
Kristi Gaudioso | July 6, 2020 | Company Culture

If you’re undertaking an organizational culture shift, congratulations! It can be an immense project, but so rewarding once you’ve got a clearly defined vision and you’ve achieved it.

The best part is, you don’t have to do this alone. In fact, you shouldn’t!

Defining your company culture should absolutely be a collaborative effort. Ask your employees - what kind of culture do you want to see here? What do you want to be known for? How do you want to feel when you come to work every day? Once you’ve done that, you’ve got the basic foundation for the culture you want to build, and then you can expand on it. 

Toxic cultures get created when people feel like their decisions are better than others and it becomes very competitive. When this happens, there’s no more trust, communication stops, silos happen, and negativity gets created which then brews more negativity. Once it starts down this path, it's a tough thing to remedy.

The problem is, many people stop there. They don't believe that they can be the voice that makes the change and they think they need somebody above them to make that call. 

That’s why communication is so important. Culture is broken without communication and communication is what breeds trust. If you have an issue with someone that you're working with, you fix it through communication. There's no other way around it. 

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If you really want your employees to engage and buy into a cultural shift that needs to happen, you have to show them the value. It’s not just about explaining what’s going to happen, they need to understand why it’s important to them and the future of that company.

Nobody likes change, it's uncomfortable. You can drive people to be comfortable by giving them a reason to be.

If you identify the right people who are early adopters, they can find that value right away and become champions that encourage their colleagues to follow suit. 

It can be hard to accept, but if you’re not adapting to the current circumstances, then somebody else may be doing so. If you don’t want your best employees to leave or you do not want to fall behind your competitors in the marketplace, the time to start shifting your culture is now.

But if it’s your organization that’s leading the charge, the benefits are endless. Strong company culture and ROI go hand in hand. You’ll attract new talent, increase employee retention, drive employee engagement – and all of these things will impact your bottom line and the success of your business. 

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