Sales enablement concerns equipping your sales team with the knowledge and tools they need to make sales more effective. Video makes a vital sales enablement tool and can help sales reps to engage buyers at every stage of the sales cycle.
In 2019, video ranked #1in the form of media used in content strategy
Sales Enablement video – How it helps in boosting Sales?
Better sales onboarding
A library of standardized, quality sales enablement videos facilitates better onboarding of sales reps, making them better at their work i.e sales.
More accessible training
An average employee can retain less than 65% of their training after a month. Enablement videos help employees to grow their knowledge at their own pace.
Easier remote collaboration
A video conferencing platform provides an efficient and reliable mode to the sales team for remote collaboration.
Enhanced prospecting and engagement
A sales enablement video when added to an email can boost click rates by 300%.
More engaging sales calls and remote demos
With VOD content customers are 64 to 85% more likely to buy a product after watching a demo video about it.