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5 min read

How Knowledge Sharing Improves Company Culture

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Over the course of the last few decades, creating healthy company culture has become a priority amongst organizations. There are many case studies and business lessons that will prove just how important a healthy culture is to company growth and success. 

One study shows that employees who don’t like the company culture are 24% more likely to quit. Bad company cultures affect employee engagement, retention, and motivation, which all have a significant effect on the company’s overall performance and bottom line. Sadly not all organizations prioritize company culture. Or sometimes executives and decision-makers want to improve their company culture but don’t know-how.

How does one create a healthy company culture? One proven way is to put emphasis on knowledge sharing within the company. 

How Knowledge Sharing Helps Build Healthy Culture

Knowledge sharing is simply the exchange of ideas, best practices, and insights in an organization. They can come from external sources coming in, such as in the case of training and equipping classes to enrich company staff. They can also have an internal source, like when staff teaches each other what they know or managers trickle down learnings to their direct reports. 

No matter what form or source, knowledge is power, nonetheless, and sharing these forms of knowledge can provide many benefits to an organization’s culture. Here are some of the ways that this practice helps build healthier corporate culture.

1. Streamline all communications

One of the reasons why communication is sometimes poor in an organization is that there isn’t a practice and culture of openly sharing knowledge and information with one another. This can often happen when leaders allow their teams to shoot down ideas too early on, or when they are the ones that initiate the idea exchange themselves.

One of the rising importance of knowledge-sharing culture is that it helps create a more streamlined communication system. When people share ideas, insights, and knowledge openly, people learn to communicate with each other better. And so inculcating a “free to share” practice in the workplace can improve communication, and consequently collaboration and clarity, all across the board. 

2. Remove company cliques and silos

Workplace bureaucracy can be a terrible pain in the neck for both managers and staff. Office politics is often easily one of the main causes of high company turnover rates. Creating a knowledge sharing and distance learning system and culture in the team can help break down these silos by providing everyone with an avenue to share and to listen to staff members that they don’t usually interact with. 

A great example of these programs is something called “lunch and learn,” which has been a fast-propagating activity amongst businesses of various sizes. In such events, staff comes together to have lunch and learn from a selected member of a team who shares one practice that he or she is passionate about. These lessons can be directly or indirectly related to the workplace. One company even had a staff member show his teammates how to homebrew beer.

3. Become more agile

Agility has become one of the top traits of businesses amidst the COVID-19 pandemic. In these changing times and the fast-paced technology-centric world, a company needs to adapt and learn fast. And that’s one of the many benefits of knowledge sharing as well. When teams have a facility for knowledge sharing, they can learn faster and adapt to changing times. 

These knowledge centers can also be used to teach new software and tools that companies can use to streamline work. As artificial intelligence and cloud-based systems continue to develop, this kind of knowledge sharing will become critical to a company’s agility. 

4. Build company engagement

Disengaged employees cost the economy anywhere close to $550 billion each year. So if we want to help the economy and grow business activity, company engagement must be non-negotiable. 

Who said that work had to be dreary and dull anyways? The workplace can be fun and value-giving to employees without harming company profitability. In fact, engagement has increased profitability in many instances for numerous organizations. Having knowledge sharing among teams can be one great way to build that company engagement.

How to Use Knowledge Sharing Tools to Engage Teams

Transform your Company Culture

There are many methods of sharing knowledge within an organization, but where does a company that wants to adopt this system start? All businesses need a culture to drive knowledge sharing, but they all have to start with the system and tools. Once those are determined, it will be easier to create a culture of knowledge sharing. Here are some of the considerations that your business should look into when creating the systems and tools for knowledge sharing within a company.

1. Determine what your team wants to learn

There’s no point in sharing knowledge when team members aren’t interested in learning what your programs have to teach. There’s no secret sauce to this one step. It all boils down to old-fashioned listening. Listen to what your team wants to learn. Hold a poll or survey to determine what your team members are clamoring for. 

It’s important to note that sometimes teams don’t know where to start, so you can also offer up some suggestions or a few categories that you’ll be focusing on for a season. Let’s say one quarter can be all about building personal productivity, then the next month can be focused on teaching tools for collaboration.

2. Create on-demand resources

It’s understandable if companies feel like they don’t have the time to create knowledge sharing programs. OFten getting all team members together at one time is difficult because of schedule restraints. But that’s not the only way to launch a knowledge sharing program. 

There is another form of knowledge sharing program that works and that’s an on-demand one. In other words, team members can access the materials at any time based on when they have capacity. The rise of on-demand learning has grown over the years and there’s no reason that your company can’t try that as well. 

3. Use videos to deliver knowledge

It’s no secret that more people feel engaged by video content compared to any other form of information. 59% of executives said that they would most likely choose video content over text if both options were available.

In these scenarios, you might have to assign a team to shoot and edit certain video content, especially when you’re teaching knowledge contextual to your team. Selecting the video editing software that fits your needs is a vital step so make sure to look at all your options for video creation tools. 

If your business needs a tool to create and manage video content, one service you should check out is EasyMovie. The software provides all sorts of great features for video creation, including a premium song library, video revision process, publishing tools for when you add videos to a platform, and many others.

4. Have one centralized hub

When creating online learning materials, ensure that all of them are in one place. When materials and information are scattered, it can be difficult to disseminate and return to them as needed. This issue can also discourage team members from ever using the content at all.

Build one database for all team members to access. You can use a learning management system like Thinkific or Teachable, or build out one centralized platform for your company to access at any point. 

Knowledge Sharing For All Businesses No Matter What Size

Any company needs to have a good company culture, no matter what shape, form or size. It doesn’t matter if you’re a small business or a large corporation, whether you’re for-profit or non-profit. Any company with a group of people working together will need to have a healthy culture. When organizations invest time and resources into intentionally building out that culture, there can be a lot of great returns for them.