What employees want in a company culture always has been and always will be an evolving thing. However, in times like these, it has changed more rapidly than ever. Suddenly, we’re not seeing our friends and coworkers every day and with that comes a critically important need for human connection.
More and more companies are being set up for remote work, which means you need to make sure that your employees are still making those connections and communicating in a way that doesn’t create silos.
We can use the tools we’ve already been using, like emails, phone calls, texts, etc. – but video is the best and only way to create a collaborative culture with remote employees.
Think about the onboarding process for new employees. It’s one thing for people with established work relationships to shift to being remote, but now new employees will have to create those relationships and do their job without ever meeting their managers or coworkers in person.
How are they going to understand and embrace the company culture if they’re only getting access to their teammates through email or phone calls?
When you ask employees what they want from company culture, one thing that comes up over and over again is that they want to feel that they have a voice and that their opinions matter. If you empower your employees to not only participate in but to actually define your culture, they’re going to be more invested in the success of the company and more likely to stay long term.
You can give them that voice and empower them by avoiding top-down communication and instead create a flat hierarchy. Smaller companies and start-ups have traditionally done better with this, but enterprise organizations have historically struggled.
Another thing that comes up over and over again is the importance of transparency. It’s one of those buzz words that many companies boast about, but far fewer actually deliver it every single day.
Obviously you wouldn’t make private information or employee salaries available, but you should be transparent about successes and failures, major initiatives, the future of the company, the financial strength of the organization, and highlighting your culture champions that embody what you want others to emulate.
When you create a culture that prioritizes universal communication and transparency, your employees will be happy and your organization will thrive. And there’s no better way to do that than through video.