Sales enablement involves arming your sales team with resources ranging from tools to technology in a strategic way to make them excel. According to Forbes, 59% of companies with strong sales enablement strategies exceeded revenue targets, and 72% of those outclassed them by 25% and up.
Some of the benefits of using sales enablement software are:
1. Increasing Sales Engagement and Retention
A good sales enablement system gives employees the requisite tools that they need to perform better.
This leads to more sales engagement and customer retention.
Organizations with well-aligned sales and marketing strategies have 36% better customer retention rates.
2. Strong Sales Enablement Leading to Faster Deals
With better sales enablement resources, sales teams get easy access to the resources they need, and this cracks more deals.
As per a study conducted by Aberdeen, sales reps spent up to 43 hours per month researching necessary information.
3. Enabling Reps Build Skill to Deliver Phenomenal Service
Sales enablement software trains the sales reps through micro-learning modules and delivers sales tips that help reps master their skill.
Videos for sales enablement provide a digital solution that reps can access anywhere, anytime.
4. Developing Alignment with Marketing
Sales reps are better off when they provide prospects with the right information at the right time.
Establishing a strong relationship between sales and marketing is a major facet of sales enablement.
Aligning sales and marketing leads to 38% higher sales pitch rates.
5. Building and Improving Company Reputation
A sales rep interacting with an outside party represents the company on its behalf.
The typical complaint among US sales teams is that 65% of reps are unable to find relevant content to present to their prospects.
A well-informed and trained salesperson puts a good impression of the company in front of outsiders, thus building the company's reputation.