5 ways to use branded video for masterful communication

Kristi Gaudioso
Kristi Gaudioso | April 26, 2021 | Enterprise

If a picture is worth a thousand words, how much more is a video?

For most people, it’s much faster (and enjoyable) to watch a video than read a dense piece of text. But did you know that with the right tools, it’s also faster to record a video than explain the same idea through writing?

It may seem counterintuitive, but think about how much quicker you can explain a concept to your colleague when you’re sitting right next to them versus when you have to email them step-by-step instructions. Talking is much faster.

With EasyMovie’s pre-embedded questions and prompts, it’s easy for anyone to create an insightful video in minutes. Plus, you can add your brand assets and licensed music to the platform, so your videos will always look put-together and on-brand.

Here is an overview of some of the different ways companies can use branded video to win more business, retain customers, and enhance internal knowledge-sharing.

1. Stand out in your prospect’s inbox


Your prospects are suffering from email overload. The average office worker receives hundreds of emails per day—many of which are deleted or go unread. If you want to stand out in your prospect’s crowded inbox, you need to be different. That’s where video comes in.

Sending video messages (sometimes called “video voicemails”) allows you to cut through the noise and humanize your sales outreach. Recording personalized video messages for your prospects won’t take much of your time, but the payoff is huge. Just imagine if someone had recorded a video message just for you—wouldn’t you be intrigued to watch it?

 

Stand out in your prospect’s inbox

 

Sales prospecting example

2. Supercharge customer satisfaction


It costs 5x more to attract a new customer than keep an existing one. That’s why smart businesses put a high premium on customer satisfaction—and use video to ensure their users are getting the most out of their product or service. Video can play a key role in improving satisfaction in every phase of your customer lifecycle.

You can start your customers off strong with exceptional onboarding videos that shorten their learning curve and decrease their time to value. Plus, you can help users troubleshoot common issues and empower them to learn new skills with pre-recorded video tutorials. For customers, video is the most convenient way to learn—they can watch on their own time, re-watch important points, or skip ahead to the most relevant sections.

 

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Client onboarding example

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3. Build your brand and increase demand 


Your target customers have an appetite for video: 87 percent of people say they would like to see more videos from brands. Marketing leaders, take note—branded video can support your buyer’s journey at every stage of the funnel, from awareness to action.

Video is already your customers’ preferred way to learn. 72 percent of consumers say they would rather learn about a product through video, rather than read a piece of text. Plus, video can improve overall content consumption. Research shows that key decision-makers are more likely to read a piece of written content if it’s accompanied by a dynamic visual, such as a video. (Notice anything special about this article?) And what better way to showcase your product than to let your biggest fans speak for themselves through vibrant, video customer stories?

 

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Customer testimonial example

4. Create a company culture you’re proud of

 

Happy employees are 13 percent more productive, according to a University of Oxford study. Video can help support a thriving company culture—especially when teams are distributed or remote. 

There are a number of ways you can use video to support a healthy company culture. Senior leaders can use video to distill high-level company goals into actionable insights for employees, celebrate important successes, and motivate their teams. Teams can use video intros to help new employees feel welcome and connected to the team. Plus, organizations can share video interviews with more senior team members to make employees aware of possible career paths or opportunities for advancement.

 

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Regional Communication Ops Strategy example

5. Empower your employees to learn from one another

 

Employees own the majority of a company’s knowledge. When an employee runs into an issue, chances are that someone else has already experienced it and has a solution. By creating a culture of knowledge-sharing, you can disperse that knowledge to those who need it most—and what better way to share than through video?

Building a company-wide video learning library enables you to consolidate your team’s knowledge in one easily accessible location. Using a tool like EasyMovie, your star performers can quickly record video tutorials sharing their knowledge and best practices—making it easy for new hires to get up to speed and for the whole team to improve their performance. 

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Best practices sharing example

Customers and employees alike agree that video is their preferred way to learn.

 

New prospects and longtime customers alike will love being able to consume your content on their own time and at their own pace. Whether hearing from leaders or learning from their peers, video can help employees feel more connected to a common goal.

EasyMovie makes it simple to record an insightful video in minutes—whether your intended audience is a prospect, existing customer, or a colleague.

Whatever your video goals, EasyMovie can help you achieve them.