How many emails do you get a day? How much time do you spend communicating each day? Have you ever planned on spending a few minutes writing emails or responding to messages, only to find that half the day is suddenly gone?
It seems like there’s just so much noise right now, and the larger your organization, the more communication you have to sift through.
On the flip side of that, when you’re trying to communicate an important message, there’s a strong chance that it’s going to get lost in the shuffle.
So, how do you get the right message to the right people at the right time?
It's a matter of organizing the information into knowledge that ultimately becomes wisdom that helps to make business decisions more effectively. Whether it's where to host your next company party or what your advertising budget will be for 2021, the same principle applies.
That’s where knowledge management comes in – it’s the best way to quickly and effectively curate information at scale. You also want the information to be easily accessible by those that need it, with a repository of information that has a search function.
"That’s where knowledge management comes in – it’s the best way
to quickly and effectively curate information at scale."
One of the challenges you’ll have to overcome is figuring out which types of communication resonate with whom. Everyone prefers to digest information differently, and the bigger your organization, the more wide that range is going to be.
Here are 3 types of communication your enterprise organization should be considering when developing content for your knowledge management systems...
Verbal communication is exactly what it sounds like – using the spoken word. Whether it’s face-to-face, over the phone, or through video, verbal communication is a great way to convey tone and emotion.
Nonverbal communication relies on facial expressions, hand gestures, body language, and things like sarcasm to convey information. Oftentimes, the messages being here are subconscious or unintentional, but as humans we rely on these visual cues.
Visual communication includes things like signs, maps, pictures – anything that serves as a visual cue. This is typically what people remember most. In fact, 80% of people retain what they see where visuals are available.
"80% of people retain what they see where visuals are available."
On top of that, 49% will stop reading a message that’s longer than 111 words!
The great thing about video communication is that it ties all three communication types together – verbal, nonverbal, and visual – in a way that resonates with the audience better than any other medium.
Looking to jumpstart your video production but not sure where to start? Check out our guide, 100+ Prompts to Drive Knowledge Sharing, for a jam-packed list of video prompts that covers everything from sales enablement to new hire training to post-event recaps. Give it a look!