One of the biggest by-products of knowledge sharing is authenticity – and the sense of community that can create in the workplace. When knowledge sharing is only something that comes top-down from upper management, people will only participate because they have to, not because they truly see the value.
However, when they buy in and take ownership of knowledge sharing, some amazing things will happen to your culture, results, and the success of your business.
Here are three tips to creating a knowledge sharing culture the proper way:
1. Management Should Lead by Example
This is not to say that knowledge-sharing should be a top-down initiative, but of course the business leaders are still the business leaders. They need to lead by example and employees need to see the leadership team practice this consistently and with enthusiasm. If they don’t take it seriously, nobody else will!
2. Use Structured Storytelling
Without structure, people are either going to go all over the place or think they have nothing at all to say. Give them some guided prompts to help them craft their message in a meaningful way. This will help each individual overcome their fears as well as create incredible content that their peers will love.
3. Organize Your Content by Department/Job Function
There really is no shortage of content that can be created, and it’s totally reasonable to expect that someone in HR might not quite care about or have time for a video created by someone on the Sales team with tips for closing a deal. Organize your content so that it’s being distributed to the right people – otherwise, you risk annoying them and turning them off knowledge sharing completely.
Ultimately, these are just a few starting points. If you’re looking for more tips, check out The Complete Guide to Enterprise Knowledge Sharing. Or if you’re ready to get started today, we’d love to help you! Let’s talk.